Offering products, training and support – we build profitable sustainable small business for our entrepreneurs and their families

2nd Cell (Pty) Ltd specialises in the cellular industry, training and up-skilling entrepreneurs to become financially independent. We promote cellular products using our extensive base of sales managers, agents and vendors in the informal market:

  • We have signed on more than 100 000 vendors of whom we have 10 000 active on average per month
  • We have over 50 Branded vehicles used by Sales Managers and Agents building promotional teams nationally
  • Selling more than 200 000 new starter packs per month
  • R45 Million rand in airtime
  • R300 000 in payphone minutes
  • A customer base of 550 000 Vodacom, MTN and CellC simcards billing R50 million per month
  • Paying Marketing support to 10 000 street vendors of more than R1,2 million per month and R14,4 million annually
  • We are a dedicated team of entrepreneurs making a difference


Our vision is to see entrepreneurs staying self-funded longer and in return having a meaningful impact in the upliftment and sustainability of our communities.

Mission statement

2nd Cell is a company committed to the continual development and promotional support of our agents and their vendor networks.

Agent initiative

The initiative stems from the need for financial independence and growth for all prospective entrepreneurial people.